Do you solely depend on one platform? What happens if one day it just decides to shuts down? Your business/ brand is not sustainable. Its crazy how so many rely on only one platform. This is a problem, lets dig deeper!
“Do you have a growth plan? One cannot solely be relying on just one platform. So use multiple platforms where possible.”
One idea would be to start by building an email list so people know where you are, or where they can find you (website or blog). This way you can still send out content to your audience.
If you share a lot of content, for example on IG stories or other platforms, a good idea would be if you held back on something special. This is a good way to send out content to those in your mailing list. It may be a limited edition item or a steal, discount code and so on and you wanted to tell them about it.
Mailing List
One of the most popular mailing lists out there is Mailchimp! Its free up to 2000 contacts then you'll need to pay. Prices start from $9.99 for 'Essentials option' where you get email templates and 24/7 support and more or for a 'Premium option' at $299 for advanced features and more customization plus phone support. All are on a monthly subscription. When sending out content on your mailing list, please do not spam them! You made all this effort to gain their trust and you'll loose them very quickly. Add value to your content. Seasonal like Summer holidays, Christmas/ Eid, Mother’s Day and etc. What are they celebrating? Yes - the individual. A good balance would be half information and half sales based. Your message to them should be about lifestyle.
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If you have any questions, feel free to drop me an email on hello@staremix.com